- Social media research questions collect data in real-time. Moreover, the richness of data sourced from social media networks is appropriate for both qualitative designs as well as quantitative market research.
- The responses to social media research questionnaire are generally less subject to biases that occur in opinion surveys and focus groups.
- Given the wide reach of social media, it is quite easy to reach audiences across geographical boundaries.
- Participants may be reluctant to answer an online survey sent through email or over the call. However, on social media sites, people share their thoughts easily.
- It is not possible to have contact details of all your potential customers. But if you run ads on social media sites or offer a reward to answer research questions, you can reach many people in relatively lesser time.
- You can reach a segment of the population that may not be otherwise reachable
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