Tutorial: Steps in Preparing an Online Questionnaire 
 
            
              - Review the basic objectives of the study. What are you trying 
                to discover? What actions do you want to take as a result of the 
                survey? 
               
              - Visualize all of the relevant information items you would like 
                to have. What will the output report look like? What charts and 
                graphs will be prepared?  What information do you need 
                to be assured that action is warranted?
               
              - Rank order each topic in items 1 and 2 according to the 
                value of the topic. List the most important topics first.  
                Revisit items 1 and 2 again to make sure the objectives, topics 
                and information you need are appropriate.  Remember, you 
                can't solve the problem if you ask the wrong questions.
               
              - How easy or difficult is it for the respondent to provide information 
                on each topic? If it is difficult, is there another way to obtain 
                the information by asking another question?
                
              - Create a sequence for the topics that is unbiased. Make sure 
                that the questions asked first do not bias the results of 
                the next questions. Sometimes providing too much information, 
                or disclosing purpose of the study can create bias. 
                 
              - Determine the type of question that is best suited to answer 
                the question and provide enough robustness to meet analysis 
                requirements. This means do you use open-ended text questions, 
                dichotomous, multiple choice, rank order, scaled, or constant 
                sum (ratio scale) questions. 
                 
              - Write the questions.  You may need to write several questions 
                for each topic, selecting the best one. 
               
              - Sequence the questions so that they are unbiased. 
               
              - Repeat all of the steps above to find any major holes.  Are 
                the questions really answered?  Have someone review it for 
                you. 
               
              - Time the length of the survey.  A survey should take less 
                than five minutes.  At three to four questions per minute, 
                you are limited to about 15 questions. One open end text question 
                counts for three multiple choice questions. 
               
              - Pretest the survey to 20 or more people. Obtain their feedback... 
                in detail. What were they unsure about?  Did they have 
                questions? Did they have trouble understanding what you wanted? 
                Did they take a point of view not covered in your answers 
                or question? 
               
              - Revise your online questionnaire using the QuestionPro intuitive builder and pre-test again or begin data collection.
 
            
 
 
 
     
   
     
   
   
   
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