Anchored MaxDiff Scaling – Making MaxDiff BulletProof
What do you value more jungle or beaches, sweet or savory, bright colors, or dark colors? These rudimentary options all […]
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What do you value more jungle or beaches, sweet or savory, bright colors, or dark colors? These rudimentary options all […]

When creating surveys, it’s important to decide whether to use open-ended or closed-ended questions to gather specific information. Each type […]

Clichés and aphorisms can be both inspirational and educational. Sometimes they are practical for everyday living. Take, for example, the […]

Open ended questions demand that respondents give replies in their own words and are intended to evoke more data than […]

If you thought the answer was that they are both the same you couldn’t further from the truth. Though the […]