Lovemark Brand: What it Is & How to Get One
One of the primary goals of any brand, then, is to have its target audience fall in love with it. […]
Brand Awareness
Brand Awareness: What it Is, Benefits & Easy Guide
Increasing brand awareness among your target audience can help you stay in the minds of consumers after purchase and be […]
Brand name testing: What it is & How to do it
There are so many companies known for their name; just by hearing them, you know who they are and what […]
Brand Perception Study: What it is & How to do it
Let’s talk about the power of a brand perception study. In the 1950’s General Mills introduced the Betty Crocker line […]
Logo testing survey: What it is & why it’s important
The first visual interaction that prospective customer has with your brand is when they see your logo. It’s also the […]
